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In addition to leading an agency team in the production of www.salmonsafe.org, I worked closely with Salmon Safe to develop and launch a social media sweepstakes. The sweepstakes served to create awareness of their campaign to protect water quality and habitat so that salmon can spawn and thrive. A year’s worth of “Salmon Safe” wine and wild salmon were given away to the winner and Salmon Safe won the likes of many new followers.